The Moso Bag was developed deliberately and systematically, as a solution to a couple of problems. We knew there was a need for an effective and convenient air purifier for cars and we set out to develop one, not knowing much about the world of air purifiers and air fresheners. We learned a lot, very quickly—much of it having to do with the cocktail of toxic chemicals present in most air fresheners. We knew we had to change course.

We realized we were dealing with not one problem, but two: the desire to neutralize bad smells and the fact that the way in which many products accomplish this is harmful. So we decided to create a highly functional air purifier that was completely safe for people and the environment. We are proud to report that we have done just that.

We searched the U.S. and abroad, looking for healthy options. We found Moso bamboo charcoal in China, where they call it “black diamond.” This product seemed perfect: eco-friendly, sustainable, affordable, and so safe that in parts of Asia people use it not only to purify their air but for water purification and they ingest it to help detoxify the body.

We conducted research and testing and found that bamboo charcoal works incredibly well to remove odors, bacteria, harmful pollutants and allergens from the air. On top of that, it is a natural dehumidifier, helping to prevent mold, mildew and excess moisture.

We introduced the Moso Bag to the American market in August 2010 with considerable success. Since then, we’ve created additional products and we have helped rid the world of unpleasant odors, one bad smell at a time. 



Our Mission 

To provide a safe, sustainable, and effective air purifier that is healthy for people, pets, and the planet.



Our Values


We believe in being kind to people and kind to the Earth. 

We believe that small, positive changes in people’s habits and consciousness can yield major results for their health and for the good of the planet. 

We believe in positively impacting people’s health by raising awareness and educating consumers about toxins in many air freshening products.

We believe in creating great products that are eco-friendly, sustainable and affordable.

We believe in providing a fair, humane and remunerative working environment for our employees.