Our Story

Moso Natural began with a simple question: what’s really in your air freshener? When founder Eric Rubin explored launching a scented car freshener back in 2010, a factory visit revealed how often conventional products rely on harsh chemicals and heavy perfumes. Rather than compromise, he looked for a natural alternative that could actually clean the air without adding a scent.

That search led to Moso bamboo charcoal, a time-honored material prized for its microscopic porosity and natural ion charge. In Fujian Province, China, the native region where Moso thrives, we partnered with experts who kiln-fire bamboo in a controlled, high-heat, oxygen-limited process. The result is a highly porous, ultra-pure charcoal that quietly absorbs odors and excess moisture, helping improve your home environment without masking it.

From day one, we have kept the formula simple: thoughtful materials, transparent sourcing, and products that work the way you want your home to feel, fresh, calm, and unscented. Over the years, we have refined every detail from the quality of our charcoal to the stitching on each bag so you can expect consistent performance, month after month. It is a cleaner kind of clean: no aerosols, no cover-ups, just nature doing what it does best.

Today, as a small, hands-on team, we remain committed to responsible manufacturing, fair working relationships, and design that fits beautifully into your life. If it does not make your space healthier and simpler, it does not make it into our line.